Dealers / Intermediaries

Startline is a different kind of lender

Many forward-thinking dealer groups and other introducers place us alongside their mainstream prime lenders to add agility and flexibility to their panel.

Using a unique mix of technology, financial acumen and human skills, we help you transact with a wider range of potential customers – around one in four that would otherwise be lost - while offering sensible rates and highly attractive terms.

While often called near-prime, we prefer to describe ourselves as ourselves as a flexible lender because we offer service standards and products comparable to a conventional prime lender but with a less binary approach.

Why choose startline?

We offer a choice HP and PCP products, meaning that we meet the vast majority of car buyer motor finance needs

Add an extra dimension to your lending panel, bringing a flexible alternative that sits behind your prime lender

When your prime lender declines, try Startline. We are able to retain around one in four customers who would otherwise be lost

Our rates and terms are highly competitive, meaning that customers enjoy excellent outcomes and high levels of satisfaction as evidenced in our Trustpilot score

We work with more than half of the UK’s top 50 dealers by turnover, adding flexibility to their lending panels

Startline values

Solution-Focussed

We view problems positively and look for ways to continuously improve

Transparency

We conduct business in an open manner respectful of commercial and personal boundaries

Adaptability

We are flexible in our approach and will always go the extra mile

Responsive

We work at pace without compromising quality

Teamwork

We are respectful and friendly with each other and work together to deliver great results